With the development of global economy, people now say goodbye to the era of commodity shortage, which is replaced by a variety of commodities. In countries like China and India which is considered the fastest rowing economies in the world, People's spiritual demand for commodities has begun to grow gradually. Brand has not only functional attributes, but also value attributes, which can meet the needs of consumers in pursuit of commodity spirit. The cognition of consumers' image will affect their purchasing behavior. Therefore, for an enterprise, to firmly grasp the hearts of consumers in the Asian market, establish a good brand awareness is very important.
CBC’s Consumer research in China and India can not only help to establish a consumer behavior pattern for a product/service, but also help to understand the intrinsic motivation of consumers to use the product/service.Through the study of consumers' lifestyle and behavior, such as mindset, life value, information channels, purchase motivations, key buying factors, usage patterns/habits, usage satisfaction, etc., we can help clients to understand whether their product/service could meet consumers’ needs well, and then, provide modification/improvement directions for clients.We can use qualitative research methods to test the influence of brand cognition on consumers' purchase behavior from the data of market research.
So what is qualitative research?
Qualitative research is a way for researchers to define or deal with problems. The specific purpose is to study the specific characteristics or behavior of the object, and further explore the causes of its occurrence. If quantitative research solves the problem of "what", then qualitative research solves the problem of "why". The Qualitative research services offered by CBC in China and India explores the "why" rather than "how" of a topic by analyzing disordered information, which includes all kinds of information, such as historical records, interview records, scripts and recordings, notes, feedback forms, photos and videos. Unlike quantitative research, it does not rely solely on statistical data or figures to draw conclusions. It also has formal research methods such as grounded theory and ethnography.The research methods are as follows:
Qualitative research is a study on a group of small-scale, carefully selected sample individuals. The research does not require statistical significance, but with the researchers' experience, sensitivity and related technology, it can effectively insight into the behavior and motivation of the research object, as well as their possible impact. At present, the main methods of market research are qualitative research and quantitative research. It is not difficult to see from the text that the so-called qualitative research refers to a method of research from the nature, while quantitative research is a method of research from the quantity. Qualitative research is a way for researchers to define or deal with problems. It is a market research method to reveal the nature of things. Generally speaking, it is to study consumers' views in depth and further explore the reasons why consumers do this or that. If quantitative research solves the problem of "what", then qualitative research solves the problem of "why". Usually, as a new product, planners will face a lot of confusion before going to market. For example, who should it be sold to, what are the benefits of its products, whether consumers need these points of interest, how much money they are willing to spend to buy these benefit points, what do consumers think of this new product, and whether they like the packaging and style Why? There are so many problems that the planner can't solve by holding a meeting in the office, surfing the Internet or taking a picture of the head. Only through properly controlled qualitative research can we get the correct answers to these questions. The main forms of qualitative research are as follows:
CBC offers various qualitative research services in China and India, The main forms of qualitative research is Focus group discussion, one-to-one in-depth interviews, etc. Because of its relatively short research process and easy to control, in recent years, more and more enterprises and marketing planners pay attention to qualitative research. Some data show that the domestic qualitative research expenses of American enterprises increased from 350 million US dollars in 1989 to 1 billion US dollars in 1999, with an increase rate of 280%. No matter what form is adopted, in the process of qualitative research, three main steps must be mastered: planning, implementation, analysis and application. If these three key points are mastered, the whole qualitative research will have a successful foundation.
CBC Market Research has been providing Market research, Industry B2B research, Consumer insight in Asia since 1995, as a member of ESOMAR, AMA and CMRA, CBC become one of the top-quality market research service providers in China and India. Our success lies in our veteran and senior client service and research team. We have assembled professionals with working experience in large international research firms and coming from diversity of academic fields including marketing, statistics, psychology, social science, information technology and many others. We have rich knowledge about local markets and are well experienced in various product categories and methodologies, which allows us to provide local insights to our clients. CBC Market Research offers following services in China and India: Consumer Behavior, Product Testing, Communication Strategy, Brand Insight, Service Satisfaction, Industry Research. If you need related market research service in China and India, CBC Market Research will be a good choice.
For more details visit : https://www.cbcnow.com/MarketResearch/
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